Internal Venture · 2024
Jerk & Jollof Fest (JJF)
- Festival Branding
- Digital Marketing
- Audience Growth
The Challenge
The diaspora needed a flagship Caribbean-African food event with the production polish of a major festival and the soul of a backyard cookout.
Our Approach
We handle brand, digital marketing, and audience growth year-round. We developed the brand world, vendor playbook, ticketing flow, and a multi-channel campaign.
The Outcome
Sold out, with national press coverage across food and culture publications.
Selected Visuals
A look at the work.
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